Solutions
Your stack. Your revenue.
A connected view.
Choose the product capability, integration or workflow that fits how you acquire customers and get paid. Start with one useful question, then verify the path from data to decision.
Products
- First-party tracking software ↗
Capture website activity on a domain you control, then connect known visitors to the conversions and revenue in DATALYR.
- Server-side conversion tracking ↗
Connect verified business events to ad-platform conversion delivery in DATALYR. Configure rules, inspect destinations and validate results before scaling.
- Multi-touch attribution software ↗
Compare first-touch, last-touch, linear and time-decay attribution in DATALYR, using an explicit lookback window and recorded customer touchpoints.
- Customer journey analytics ↗
Explore customer sessions, events and conversions in DATALYR to understand the recorded path from acquisition to payment.
- Ad analytics software ↗
Review ad spend, campaign performance and attributed revenue in DATALYR. Keep platform-reported conversions distinct from first-party outcomes.
- AI marketing analyst ↗
Ask DATALYR questions about connected marketing and revenue data in plain English, then inspect the metrics and context behind the answer.
- Marketing reporting dashboards ↗
Build saved reports, dashboards and analyses in DATALYR so your team can review marketing and revenue performance with a consistent measurement basis.
- Session replay for conversion analysis ↗
Use DATALYR session replay to investigate recorded website interactions alongside your conversion analysis.
- Website heatmaps for funnel analysis ↗
Review page interaction patterns with DATALYR heatmaps, then connect the observations to the conversion journey you are trying to improve.
- Marketing analytics API ↗
Read DATALYR marketing, attribution and revenue data through the HTTP API. Build internal workflows with explicit workspace access and metric definitions.
- Marketing analytics MCP server ↗
Connect a compatible AI client to DATALYR through MCP to investigate marketing performance, run supported reports and work with scoped tools.
Integrations
- Shopify Attribution ↗
Connect Shopify orders, checkout activity and refunds to campaign visits with DATALYR. Verify purchase identity and reconcile transaction-based revenue.
- Stripe Revenue Attribution ↗
Connect Stripe payments and subscriptions to marketing visits with DATALYR. Preserve checkout identity and separate collected revenue from subscription state.
- RevenueCat Attribution ↗
Connect RevenueCat trials, purchases and renewals to acquisition context with DATALYR. Verify subscriber identity and measure app subscription outcomes.
- Superwall Attribution ↗
Connect Superwall subscription events with acquisition context in DATALYR. Evaluate paywall journeys, paid outcomes and identity handoffs across your app.
- Whop Membership Attribution ↗
Connect Whop membership payments with marketing context in DATALYR. Separate new customer acquisition, recurring payments and refunds in your reporting.
- Checkout Champ Attribution ↗
Connect Checkout Champ purchases to acquisition context with DATALYR. Verify checkout identity, revenue records and overlap with connected Shopify stores.
- Meta Conversions API ↗
Send supported conversion events to Meta with DATALYR. Configure event rules, verify destination delivery and check browser/server event deduplication.
- Google Ads Conversion Tracking ↗
Connect paid outcomes to Google Ads with DATALYR. Configure compatible conversion actions, map revenue and verify asynchronous conversion delivery status.
- TikTok Events API ↗
Send supported web and app conversion events to TikTok with DATALYR. Map business outcomes, verify pixel delivery and test with the correct event code.
- Snapchat Conversions API ↗
Deliver supported conversion events to Snapchat with DATALYR. Choose the correct pixel or app asset, map event values and validate conversion requests.
Workflows
- Web app funnel analytics ↗
Connect acquisition, signup, activation and payment events in DATALYR to analyze a web app funnel.
- Subscription revenue attribution ↗
Connect supported subscription revenue sources to DATALYR and distinguish first payments, renewals and refunds in your acquisition analysis.
- UTM tracking and campaign links ↗
Use DATALYR tracking links and campaign parameters to preserve acquisition context across marketing activity.
- Conversion tracking health monitoring ↗
Investigate tracking, identity and conversion delivery health in DATALYR when marketing data changes unexpectedly.
Use cases
- SaaS Marketing Attribution ↗
Connect SaaS acquisition to activation, Stripe payments and subscription outcomes with DATALYR. Compare campaigns using clearly defined customer cohorts.
- Mobile App Attribution ↗
Connect supported app events and subscription revenue with DATALYR. Verify mobile identity, distinguish trials from payments and inspect acquisition gaps.
- Lead Generation Attribution ↗
Connect lead sources, booked calls and downstream outcomes with DATALYR. Separate pipeline value from collected revenue and evaluate acquisition quality.
- Health and Wellness Tracking ↗
Build a careful health and wellness measurement workflow with DATALYR. Review redaction, minimize event payloads and verify allowed conversion delivery.
- Supplement Ad Tracking ↗
Connect supplement ecommerce campaigns to purchases and refunds with DATALYR. Review funnel identity, repeat orders and sensitive product-data boundaries.
- Ecommerce Attribution ↗
Connect ecommerce campaigns to orders, repeat customers and refunds with DATALYR. Compare acquisition channels with consistent revenue and customer definitions.
- Marketing Attribution for Agencies ↗
Build client measurement workflows with DATALYR. Verify acquisition data, save reports and explain results with clear attribution and revenue definitions.