Bad data, bad targeting.
Missing signals make ad platforms target the wrong customers.
- Browser conversions go missing
- Ad blockers interrupt signals
- Platforms learn from partial data
Realtime
Problem
Your ads are learning from bad data.
Missing and misattributed conversions leave your ad platforms guessing what actually drives revenue.
Ad platforms get confused.
Conflicting attribution rewards the wrong campaigns.
- Platforms claim revenue differently
- Attribution windows disagree
- Wrong campaigns get rewarded
Data decays over time.
Missing conversions distort ROAS and raise costs.
- ROAS becomes less reliable
- Targeting weakens over time
- Scaling gets more expensive
Solution
Turn every conversion into a better ad signal.
Connect customer events to real revenue and send verified conversions back to your ad platforms.
Engine
Two engines. One conversion signal.
Enrich every event with first-party context, then send verified revenue conversions back to your ad platforms.
Data enrichment engine
Add first-party identity and revenue context before each conversion is matched and attributed.
Postback conversion engine
Send deduplicated, verified revenue conversions back to every ad platform so campaigns optimize on real customers.
One conversion signal.
Datalyr connects each verified conversion to the campaign and ad responsible for it.
Platform
Everything you need to scale what works.
Track revenue, understand every customer journey, and improve ad performance from one platform.
Revenue attribution
See which ads and channels actually drive revenue.
- Connect Shopify, Stripe, Whop, and more
- Track purchases, subscriptions, and rebills
- See revenue by source, campaign, and customer
Sources
revenue
Shopify$48.2K
Stripe$31.4K
RevenueCat$19.8K
Whop$9.1K
Superwall$6.3K
Realtime tracking
Watch every visit, event, and purchase as it happens.
- Live visitor, event, and revenue totals
- Searchable event stream with full payloads
- See traffic and conversions by source
1,273visitors$8,412revenue
Customer journeys
See every step before a customer converts.
- Follow sessions from first click to revenue
- Connect anonymous and identified activity
- See every touchpoint in chronological order
- Priya Sharma$1992m
- Daniel Reed$24912m
- Bold Falcon$05m
- Ethan Brooks$993h
- Curious Otter$01h
- Chloe Dubois$1491d
- Mellow Bison$05h
- Noah Visser$492d
Conversion signals
Send verified revenue events back to your ad platforms.
- Meta, Google, TikTok, Snapchat, and OpenAI
- Deduplicate browser and server events
- Enrich conversions with first-party identifiers
28%match rate
Event match qualityPixel-only 28%→DATALYR 94%
API & MCP
API and an MCP access so your tools & AI agents can find insights.
Sources
One-line SDKs for web, mobile, server, and Shopify.
Features
One platform for every growth signal.
From web and mobile tracking to revenue attribution, reporting, and conversion delivery.
Revenue attribution
See which ads, campaigns, and channels actually drive revenue.
Conversion signals
Send verified revenue events back to every major ad platform.
Web, mobile, and server tracking
Capture customer activity across websites, apps, and backends.
Revenue integrations
Connect Shopify, Stripe, Whop, RevenueCat, and Superwall.
Customer journeys
Follow every customer from first click through conversion.
Realtime analytics
Watch visitors, events, conversions, and revenue as they happen.
AI analytics
Ask questions about traffic, ads, customers, and revenue.
Tracking links
Create branded links with UTMs, mobile routing, and conversion stats.
Custom domains
Capture first-party events through your own tracking domain.
Custom reports
Build and compare reports around the metrics you need.
Event diagnostics
Inspect event payloads, processing, and conversion delivery.
API and MCP
Query analytics from your software, tools, and AI agents.
How it works
Improve your data quality in three steps.
Install Datalyr, connect your revenue sources, and send verified conversions back to your ad platforms.
01
Install DATALYR.
Install the code snippet or SDK to track visits, events, and conversions.
02
Connect revenue.
Sync purchases, subscriptions, and rebills from your revenue sources.
03
Improve your ads.
Send verified conversions back to every ad platform.
Shopify5 min
Shopify + Web Tracking
One-click App Store install. Pixel, webhooks, and order backfill included.
Read guideSaaS5 min
Stripe + Web Tracking
Pass the visitor ID into Stripe for 90%+ signup-to-paid attribution.
Read guideMobile5 min
Web + App Campaigns
Run app-install ads as web campaigns. Superwall + RevenueCat ready.
Read guideWhop5 min
Whop + Web Tracking
Ad click to paid membership, matched through Whop checkout metadata.
Read guideB2B / Lead Gen5 min
Track Leads to Revenue
Ad click to closed deal, sent back to Meta, Google, and TikTok.
Read guide
Docs
Every setup guide
Browse all setup guides, plus complete API, SDK, and integration references.
Browse all
Ask anything about your data
Get instant answers about your campaigns, revenue, and analytics performance.
What's our ROAS by source last 30d?
MarketingWhat's our ROAS by source over the last 30 days?GrowthWhere do visitors drop off between landing page and checkout?AttributionHow does multi-touch credit compare to last-touch for paid sources?FinanceHow much revenue did Meta ads drive last month?MarketingWhich campaign has the lowest CPA this week?FounderWhat's our blended ROAS across all ad platforms?GrowthWhat's our conversion rate by traffic source this quarter?AttributionWhich channels are we under-crediting on last-click?
MarketingCompare CPA across Meta, Google, and TikTok for purchases.EcommerceWhich products drive the most first-time orders?FinanceWhat's our real ROAS after Shopify COGS?GrowthWhat's our average order value by channel this month?AttributionBuild a funnel from ad click to purchase by source.MarketingWhich ad creative drove the most revenue yesterday?FounderHow much did we spend versus earn on ads last week?GrowthWhich landing page converts paid traffic best?
Comparison
How DATALYR compares
See how DATALYR stacks up against analytics, MMPs, and attribution apps.
| DATALYR | Google Analytics | MMPs | Attribution apps | |
|---|---|---|---|---|
| Server-side tracking | ||||
| Conversions back to ad platforms | ||||
| Multi-touch attribution | ||||
| Web and app tracking | ||||
| Revenue attribution | ||||
| Real-time analytics | ||||
| Own your raw data | ||||
| API and MCP access | ||||
| Meta, Google, TikTok, Snap, OpenAI |
Server-side tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Conversions back to ad platforms
DATALYR
Google Analytics
MMPs
Attribution apps
Multi-touch attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Web and app tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Revenue attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Real-time analytics
DATALYR
Google Analytics
MMPs
Attribution apps
Own your raw data
DATALYR
Google Analytics
MMPs
Attribution apps
API and MCP access
DATALYR
Google Analytics
MMPs
Attribution apps
Meta, Google, TikTok, Snap, OpenAI
DATALYR
Google Analytics
MMPs
Attribution apps
Pricing
Pricing that scales with you
Every plan includes the full platform. Pick the event volume that fits and only pay for what you use.
Monthly events
Events are pageviews, custom events, orders, and payments across all your brands.
250K
for$79/mo
Unlimited team members
All SDKs, API & MCP
Server-side forwarding
All revenue integrations
Every ad platform
AI chat included
Customer journeys
7-day free trial
FAQ
