Everything in one platform.
29 features for tracking, attribution, analytics and conversion delivery.
Track everything.
- First-party trackingTrack visits, events and sales on your own domain, so ad blockers and browser privacy changes don't hide them.
- Cross-domain trackingKeep the original campaign when a buyer moves from your site to a checkout, a second domain or a subdomain.
- Tracking linksCreate trackable links and app store links for every channel, creator and affiliate, and see the revenue each one drives.
- Pixels and scriptsLoad your Meta, Google and TikTok tags through DATALYR, with no theme edits or second tag manager.
- Custom eventsTrack any action on your site or app and use it in reports, funnels and ad-platform conversions.
- Web-to-app attributionCredit app installs and in-app revenue to the web ad click that sent the person to the app store.
Attribute every sale.
- Revenue attributionSee which channels, campaigns and ads bring in real revenue.
- Identity resolutionConnect a customer's visits, sign-ups and purchases into one profile, so every sale is credited to the right ad.
- Subscription attributionCredit trials, first payments and every renewal to the ad that won the customer, from Stripe, RevenueCat, Superwall and Whop.
- Refund and chargeback trackingSee net revenue with refunds and disputes subtracted in the period they happened.
- Shopify attributionInstall the DATALYR Shopify app to credit every order, including guest checkouts, to the ad that drove it, with profit after ad spend.
- Checkout Champ attributionCredit every Checkout Champ purchase, upsell and rebill to the ad that drove it.
- Klaviyo attributionCredit Klaviyo email and SMS clicks automatically, and see campaign and flow revenue for Shopify stores.
- Lead and pipeline trackingSee which campaigns produce qualified leads and won deals, not just form fills, and train ads on them.
Analyze what works.
- Ad analyticsSpend, real revenue and profit for every campaign.
- Reports and dashboardsBuild marketing reports and dashboards on real revenue, compare periods, and share them with a link.
- FunnelsSee where visitors drop between ad click, sign-up and purchase, by channel and campaign.
- Live viewWatch visitors, events and revenue arrive in real time, by source and campaign.
- Customer journeysEvery buyer's path from first click to every payment.
- Session replayWatch where buyers drop off on the pages your ads send them to.
- HeatmapsSee where visitors click and scroll on every page, and compare visitors from each campaign.
- Profit and POASSee gross profit, POAS and profit after ad spend for every campaign, not just revenue and ROAS.
Act on it.
- Conversion engineSend verified sales back to every ad platform.
- OpenAI Ads conversionsSend verified purchases, sign-ups and leads to OpenAI Ads so ChatGPT campaigns learn from real results.
- Tracking healthKnow the moment tracking, customer matching or delivery to an ad platform slips, before it costs you budget.
- Privacy controlsControl what each ad platform receives: health and wellness filtering, consent and per-platform conversion rules.
- AI and MCPAsk your marketing data anything, in plain English.
- IntegrationsAd platforms, billing and email tools, connected in a few clicks.
- Team roles and client accessGive teammates, clients and contractors their own login with the role they need.
