DATALYR
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Pricing

Plans that scale with you.

Free to start, unlimited team. Every plan ships with a monthly event budget, postback budget, and AI credits — top up any time as you scale.

Starter

$79/month

First brand, dialing in tracking and attribution.

  • 250K events / month
  • 25K conversions to ad platforms
  • $10 AI chat credits, top up any time

Growth

Most popular
$199/month

Scaling spend on Meta, Google, TikTok, and OpenAI.

  • 1.5M events / month
  • 125K conversions to ad platforms
  • $25 AI chat credits, top up any time

Scale

$399/month

Heavy volume, multi-brand teams, and agencies.

  • 5M events / month
  • 500K conversions to ad platforms
  • $50 AI chat credits, top up any time

Enterprise

Custom

For teams with custom volume, retention, or SLA needs.

  • Unlimited events & conversions
  • Custom data retention · white-label
  • Custom SLA · dedicated account manager

Compare plans

Every feature, every plan.

Starter
Growth
Scale
Enterprise
Volume
Tracked events / month
250K
1.5M
5M
Custom
Conversions sent to ad platforms
25K
125K
500K
Custom
AI chat credits / month
$10
$25
$50
Custom
Top up AI credits any time
Account & team
Free to sign up — only billed once you go live
Unlimited team members
Roles: Owner, Admin, Member, Viewer
SDKs & APIs
Web SDK (script tag + npm)
Node.js Server SDK
iOS SDK
React Native SDK
REST API · MCP server
Tracking & attribution
Session-based attribution (first-touch + last-touch)
UTM + click ID capture (fbclid, gclid, ttclid, oppref)
Cross-device attribution via email
Server-side conversion forwarding
Conversion Rules (event → platform mapping)
Dashboards & reporting
Dashboard, Reports, Ad Reports (Meta/Google/TikTok unified)
Customer Journeys (full visitor path)
Event Stream (live debugging)
Track Links (UTM generator)
App Campaigns (mobile installs without SKAN/ATT limits)
Profit Tracking (COGS via Shopify)
AI Chat (natural language queries)
Revenue integrations
Shopify (orders, profit, COGS)
Stripe
Superwall
RevenueCat
Whop
Ad platforms
Meta CAPI
Google Ads (Enhanced + Offline Conversions)
TikTok Events API
OpenAI Ads (Conversions API)
Custom ad platform integrations on request
Support
Email support
Priority support
1:1 onboarding session
Custom SLA
Dedicated account manager
Enterprise add-ons
Custom data retention
White-label

Overage: $2 per 50K extra events · $2 per 10K extra postbacks. Billed at the end of the cycle, never throttled.

Pricing FAQ

Things teams ask before they sign up.

Is there a free trial?
What counts as an event?
What happens if I exceed my monthly limits?
How do AI chat credits work?
Which integrations are included?
How does this work for agencies?
What attribution model does DATALYR use?
What if I need more than 5M events / month?

Have questions about pricing?

Talk to us about volume, procurement, or custom needs.