Pricing that scales.
Start with the plan that matches your ad spend. Upgrade as you grow.
Growth
$10k–$50k/mo ad spend
$299/ monthGet started- 1.5M events per month
- 125K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Scale
$50k–$200k/mo ad spend
$599/ monthGet started- 5M events per month
- 500K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Performance
$200k–$500k/mo ad spend
$1,199/ monthGet started- 15M events per month
- 1.5M conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Enterprise
$500k+/mo ad spend
CustomTalk to sales- Custom event and conversion limits
- Custom data retention
- Tailored onboarding
- Dedicated support
Your full marketing data stack.
Tracking, attribution, analytics, mobile attribution and reporting in one platform.
| Capability | Attribution tools | Product analytics | Server-side tagging | Mobile attribution | BI dashboards | DATALYR |
|---|---|---|---|---|---|---|
| Tracking | ||||||
| First-party web tracking on your own domain | ||||||
| Server-side event tracking | ||||||
| iOS, React Native, and Expo SDKs | ||||||
| Shopify app and checkout pixel | ||||||
| Tag manager for Meta, Google, and TikTok pixels | ||||||
| Trackable links and app store deep links | ||||||
| SKAdNetwork postbacks | ||||||
| Identity | ||||||
| Cross-device identity graph | ||||||
| In-app browser handoff for Instagram, Facebook, and TikTok | ||||||
| Guest checkout matching for Shopify, Stripe, and Whop | ||||||
| Web-to-app attribution | ||||||
| Attribution | ||||||
| Revenue from Stripe, Shopify, Whop, RevenueCat, and Superwall | ||||||
| First and last touch with custom windows | ||||||
| Campaign, ad set, and ad-level attribution | ||||||
| Trial and subscription revenue, renewals, and churn | ||||||
| Conversions | ||||||
| Conversion APIs for Meta, Google, TikTok, and Snapchat | ||||||
| Conversions to OpenAI Ads and Whop Ads | ||||||
| One-click starter conversion rules | ||||||
| Browser and server events deduplicated | ||||||
| Refunds, chargebacks, and rebills sent back | ||||||
| Delivery logs with automatic retries | ||||||
| Ad analytics and reporting | ||||||
| Ad spend sync for Meta, Google, and TikTok | ||||||
| Platform-reported vs. real revenue side by side | ||||||
| Profit metrics with COGS and POAS | ||||||
| Klaviyo campaign and flow reporting | ||||||
| Custom reports and funnels | ||||||
| Real-time live view | ||||||
| Tracking pipeline health monitoring | ||||||
| Privacy and compliance | ||||||
| Health and wellness keyword redaction | ||||||
| Meta restricted-category controls | ||||||
| Pause or withhold data per ad platform | ||||||
| Global Privacy Control, Do Not Track, and consent | ||||||
| AI and team | ||||||
| AI chat on your marketing data | ||||||
| MCP server for Claude and other AI agents | ||||||
| REST API with scoped keys | ||||||
| Unlimited team members and multiple workspaces | ||||||
Compare DATALYR with
| Capability | Attribution tools | DATALYR |
|---|---|---|
| Tracking | ||
| First-party web tracking on your own domain | ||
| Server-side event tracking | ||
| iOS, React Native, and Expo SDKs | ||
| Shopify app and checkout pixel | ||
| Tag manager for Meta, Google, and TikTok pixels | ||
| Trackable links and app store deep links | ||
| SKAdNetwork postbacks | ||
| Identity | ||
| Cross-device identity graph | ||
| In-app browser handoff for Instagram, Facebook, and TikTok | ||
| Guest checkout matching for Shopify, Stripe, and Whop | ||
| Web-to-app attribution | ||
| Attribution | ||
| Revenue from Stripe, Shopify, Whop, RevenueCat, and Superwall | ||
| First and last touch with custom windows | ||
| Campaign, ad set, and ad-level attribution | ||
| Trial and subscription revenue, renewals, and churn | ||
| Conversions | ||
| Conversion APIs for Meta, Google, TikTok, and Snapchat | ||
| Conversions to OpenAI Ads and Whop Ads | ||
| One-click starter conversion rules | ||
| Browser and server events deduplicated | ||
| Refunds, chargebacks, and rebills sent back | ||
| Delivery logs with automatic retries | ||
| Ad analytics and reporting | ||
| Ad spend sync for Meta, Google, and TikTok | ||
| Platform-reported vs. real revenue side by side | ||
| Profit metrics with COGS and POAS | ||
| Klaviyo campaign and flow reporting | ||
| Custom reports and funnels | ||
| Real-time live view | ||
| Tracking pipeline health monitoring | ||
| Privacy and compliance | ||
| Health and wellness keyword redaction | ||
| Meta restricted-category controls | ||
| Pause or withhold data per ad platform | ||
| Global Privacy Control, Do Not Track, and consent | ||
| AI and team | ||
| AI chat on your marketing data | ||
| MCP server for Claude and other AI agents | ||
| REST API with scoped keys | ||
| Unlimited team members and multiple workspaces | ||
Pricing, answered.
Contact usYes. Start with a free trial, connect your sources, and verify that your customer and revenue data is flowing before you commit to a plan.
Choose the tier closest to your monthly paid-ad spend. Each plan includes the event volume and conversion delivery capacity that typically supports that range.
Your tracking and conversion delivery continue running. We show your usage clearly so you can move to the right plan as you scale.
Yes. Every plan includes DATALYR's agent, API and MCP access, so your team can query and work with its data.
Growth and above are designed for teams scaling across more campaigns and brands. For custom workspace structure or volume, talk to our Enterprise team.
Yes. Move to a plan that better fits your usage as your campaigns, event volume and team grow.
Meta, Google Ads, TikTok, Snapchat, OpenAI Ads and Whop Ads, plus lifecycle events to Klaviyo.
Most teams begin by connecting their sources and web tracking. Engineers can add deeper server, API or mobile integrations when needed.
No. Every self-serve plan includes unlimited team members.
All plans include product support. Enterprise adds tailored onboarding, custom requirements and a dedicated support relationship.