Growth
$10k–$50k/mo ad spend
$299/ month
Get started- 1.5M events per month
- 125K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Pricing
Plans that scale with your paid ads
Start with the plan that matches your ad spend. Upgrade as your events, revenue, and team grow.
Scale
$50k–$200k/mo ad spend
$599/ month
Get started- 5M events per month
- 500K conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Performance
$200k–$500k/mo ad spend
$1,199/ month
Get started- 15M events per month
- 1.5M conversions to ad platforms
- Unlimited team members
- Agent, API, and MCP access
Enterprise
$500k+/mo ad spend
Custom
Talk to sales- Custom event and conversion limits
- Custom data retention
- Tailored onboarding
- Dedicated support
Everything included
Everything you need to scale paid ads
Every plan includes the complete DATALYR platform. You only choose the volume that fits your growth.
Web, mobile, and server tracking
Capture the customer signals your campaigns need.
Revenue attribution
Connect every conversion back to the campaign that created it.
Customer journeys
See the path from paid click through to revenue.
Conversion APIs and postbacks
Send trusted revenue signals back to your ad platforms.
Analytics and reporting
Make campaign and revenue performance easier to understand.
First-party data collection
Own a more durable view of your customer activity.
Agent, API, and MCP access
Bring DATALYR data into the workflows your team uses.
Unlimited team members
Give everyone working on growth access to the same truth.
All integrations included
Connect revenue sources and paid channels without plan gates.
Have questions?Find your answers.
Can I try DATALYR before paying?
Yes. Start with a free trial, connect your sources, and verify that your customer and revenue data is flowing before you commit to a plan.
How do I choose a plan?
Choose the tier closest to your monthly paid-ad spend. Each plan includes the event volume and conversion delivery capacity that typically supports that range.
What happens if I exceed my included volume?
Your tracking and conversion delivery continue running. We will show your usage clearly so you can move to the right plan as you scale.
Do all plans include the API and MCP server?
Yes. Every plan includes access to DATALYR's agent, API, and MCP capabilities so your team can query and work with its data.
Can I use DATALYR across multiple brands?
Growth and above are designed for teams scaling across more campaigns and brands. If you need custom workspace structure or volume, talk to our Enterprise team.
Can I change plans later?
Yes. You can move to a plan that better fits your usage as your campaigns, event volume, and team grow.
Which ad platforms can I connect?
DATALYR supports the paid channels your team uses to acquire customers, including Meta, Google Ads, TikTok, and other connected destinations.
Do I need engineering help to get started?
Most teams can begin by connecting their sources and web tracking. Your engineering team can add deeper server, API, or mobile integrations when needed.
Is there a limit on team members?
No. Every self-serve plan includes unlimited team members, so the people who need the data can work from the same source of truth.
What support is included?
All plans include product support. Enterprise adds tailored onboarding, custom requirements, and a dedicated support relationship.