Attribution
Attribution
Why your ad platforms never agree on revenue
Meta says 40 sales, Google says 35, Shopify says 22. Here's why every platform over-counts your revenue — and how a single first-party source of truth fixes it.
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Make every ad dollar easier to explain
Guides and field notes on attribution, tracking, and the revenue behind your campaigns.
Shopify
Shopify
Track every Shopify order back to the ad that drove it
Shopify's checkout hides the click that made the sale. Here's how a visitor ID riding through the cart matches 90%+ of orders back to the exact ad, campaign, and keyword.
Read articleAttribution
Attribution
Server-side conversions, explained
Browser pixels get blocked, throttled, and consent-gated. Server-side conversions send Meta, Google, TikTok, and Snapchat the events that actually happened — deduplicated against the pixel.
Read articleStripe
Stripe
Stripe attribution without losing the click
Signup, trial, and paid subscription happen days apart on different pages. Thread the Datalyr visitor ID through Stripe and every dollar of MRR traces back to its first ad click.
Read articlePrivacy
Privacy
First-party tracking on your own domain
Safari and Firefox block third-party cookies, and ITP caps client-side cookies at 7 days. Serving your tracking first-party — from your own domain — is how attribution survives the post-cookie web.
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