Product
Compare spend with the revenue behind it.
Review ad spend, campaign performance and attributed revenue in DATALYR. Keep platform-reported conversions distinct from first-party outcomes. Use clear dates, currencies and definitions when evaluating paid media.
Compare plans and usage
The same label can hide different numbers.
A platform ROAS metric and a first-party attributed revenue report can answer different questions. The attribution windows, event definitions and reporting calendars may differ. DATALYR brings paid-media data and recorded business outcomes into one working environment so your team can inspect the basis of a number before deciding to scale or stop a campaign.
In DATALYR
Ad analytics software
Move through campaign levels
Analyze supported ad data at the campaign, ad-set or ad level. Match the granularity to the decision instead of assuming a channel average explains every creative.
Keep source definitions visible
Review provider-reported results alongside your own revenue analysis. Differences are a starting point for reconciliation, not a reason to silently substitute one figure for another.
Respect currency and freshness
Check reporting currency and source freshness before combining data. A delayed integration or incompatible currency can create a misleading comparison even when the arithmetic is correct.
The workflow
From setup to a useful answer.
Connect the relevant accounts
Authorize the supported advertising sources and confirm which accounts are included. Use a known campaign to verify that account selection and access are correct.
Align the comparison
Choose a period and define whether the question concerns platform delivery or first-party revenue. Record the attribution model and currency where relevant.
Investigate before reallocating
Inspect a material change at a narrower level. Check tracking coverage, source timing and revenue definitions before treating a one-day movement as a durable performance shift.
Verify the result
Know what good looks like.
- The included ad accounts match the intended business scope.
- Currency and reporting dates are compatible.
- Platform-reported and attributed revenue are labeled separately.
Go deeper
Use the guide for context, then follow the implementation reference for your setup.
A few practical questions.
Can I add spend from every platform together?
Only when the reporting basis is compatible. DATALYR source data can carry provider-specific currency and calendar rules; do not blend totals that warn against combination.
Is ROAS the same as profit?
No. Revenue divided by ad spend does not include every cost. Use a defined margin or profit analysis when the decision depends on what remains after fulfillment and other costs.
Explore related workflows.
- Marketing reporting dashboards ↗
Build saved reports, dashboards and analyses in DATALYR so your team can review marketing and revenue performance with a consistent measurement basis.
- Multi-touch attribution software ↗
Compare first-touch, last-touch, linear and time-decay attribution in DATALYR, using an explicit lookback window and recorded customer touchpoints.
- AI marketing analyst ↗
Ask DATALYR questions about connected marketing and revenue data in plain English, then inspect the metrics and context behind the answer.