Product

Give the team one report definition.

Build saved reports, dashboards and analyses in DATALYR so your team can review marketing and revenue performance with a consistent measurement basis. Keep the query, time range and interpretation connected.

Compare plans and usage

A shared screenshot is not a shared definition.

When teammates rebuild the same calculation separately, small differences in dates, filters and attribution rules turn into conflicting answers. DATALYR reports preserve the underlying definition, and dashboards arrange those reports into a reusable view. A saved analysis can carry the explanation alongside the reports that support it, making the next review easier to reproduce.

In DATALYR

Marketing reporting dashboards

Save the useful question

Retain a supported metric, governed query or funnel report. The saved definition gives future readers a starting point instead of requiring them to reconstruct a screenshot.

Arrange related reports

Build a dashboard around a recurring review. Keep the scope focused on the decision, and pay attention when a filter does not apply to every report type.

Share deliberately

Public read-only links support sharing a report or analysis when appropriate. Treat the link as access to the content and revoke it when that access should end.

The workflow

From setup to a useful answer.

  1. Define a review rhythm

    Choose the questions your team actually revisits: revenue quality, campaign contribution or funnel movement. Select reports that directly support those questions.

  2. Save and assemble

    Create the report definitions, then arrange them in a dashboard over the desired range. Verify each card returns the expected result before distributing the view.

  3. Add interpretation

    Write down what changed and the evidence used. Keep known limitations with the analysis so a later reader does not mistake a partial result for a complete picture.

Verify the result

Know what good looks like.

  • Saved reports use the intended metrics and filters.
  • Dashboard cards are checked for errors or skipped filters.
  • Any public share link exposes only content intended for its audience.

Go deeper

Use the guide for context, then follow the implementation reference for your setup.

A few practical questions.

Do dashboards copy report definitions?

Dashboards reference saved reports. This helps keep a report consistent wherever it is used, while also making changes to shared definitions worth reviewing carefully.

Can I share a dashboard without giving app access?

DATALYR supports public read-only share links. Anyone with an active link can view its content, so create and distribute one only for an intended audience.

Explore related workflows.

  • Marketing analytics API ↗

    Read DATALYR marketing, attribution and revenue data through the HTTP API. Build internal workflows with explicit workspace access and metric definitions.

  • AI marketing analyst ↗

    Ask DATALYR questions about connected marketing and revenue data in plain English, then inspect the metrics and context behind the answer.

  • Marketing Attribution for Agencies ↗

    Build client measurement workflows with DATALYR. Verify acquisition data, save reports and explain results with clear attribution and revenue definitions.