Integration
See the campaign behind a Stripe payment.
DATALYR brings Stripe payment events and marketing visits into one measurement workflow. Connect checkout identity, investigate acquisition sources and review the difference between a new subscription, an actual payment and the money remaining after refunds or disputes.
Compare plans and usage
A billing account does not explain acquisition.
Stripe knows who paid, while your website knows where a visitor arrived. Those records need an explicit handoff to support attribution. A successful subscription signup can also precede a payment, so using every billing event as revenue creates misleading campaign results. Write down which Stripe event owns each financial movement so reporting changes do not quietly redefine revenue.
In DATALYR
Stripe Revenue Attribution
Payment-to-visit context
Preserve the visitor reference when creating checkout objects. This gives a payment a deterministic route back to recorded activity instead of relying entirely on an email match after the fact.
Separate state from cash
Read subscription changes as lifecycle information and paid events as payment evidence. Keep trial starts and cancellations visible without treating them as new collected revenue.
Refund-aware analysis
Investigate refunds and dispute movements alongside receipts. When discussing net results, name the included deductions and confirm whether processor-fee coverage supports the measure you intend to use.
The workflow
From setup to a useful answer.
Authorize Stripe
Connect the billing account used by the business through Sources. Confirm the environment before testing so live and test activity are not confused when reviewing incoming records.
Carry the visitor reference
Follow the documented identity fields for your checkout type. Checkout Sessions use client_reference_id; custom payment and subscription objects use their supported metadata fields. Test the actual route your customers take.
Reconcile a payment sequence
Inspect a completed payment, a subscription change and a refund separately. Compare matching currencies and dates, then trace one payment back to its landing campaign before trusting aggregate acquisition reports.
Verify the result
Know what good looks like.
- The checkout object contains the documented visitor field.
- An actual paid event appears separately from subscription lifecycle events.
- Refunds and disputes use the correct signed financial meaning.
Go deeper
Use the guide for context, then follow the implementation reference for your setup.
A few practical questions.
Do Stripe Payment Links need custom checkout code?
The Web SDK supports documented Payment Link decoration. Different embedding patterns have limitations, so verify the visitor reference on the exact link or component you use rather than assuming every redirect is decorated.
Is subscription creation counted as payment?
A created subscription is lifecycle state, not evidence that cash was collected. Use the relevant paid records for revenue and keep recurring-state metrics distinct when evaluating marketing return.
Explore related workflows.
- SaaS Marketing Attribution ↗
Connect SaaS acquisition to activation, Stripe payments and subscription outcomes with DATALYR. Compare campaigns using clearly defined customer cohorts.
- Subscription revenue attribution ↗
Connect supported subscription revenue sources to DATALYR and distinguish first payments, renewals and refunds in your acquisition analysis.
- Web app funnel analytics ↗
Connect acquisition, signup, activation and payment events in DATALYR to analyze a web app funnel.