Workflow
Follow signup through the first payment.
Connect acquisition, signup, activation and payment events in DATALYR to analyze a web app funnel. Choose meaningful steps and inspect the identity handoff between your website, app and checkout.
Compare plans and usage
A landing page conversion is only the beginning.
For a web app, a paid click may lead to signup, onboarding, a trial and only later a payment. A single lead count can hide where value is created or lost. DATALYR event and funnel analysis helps teams define that sequence and connect it to revenue, provided the steps and customer identifiers are implemented consistently.
In DATALYR
Web app funnel analytics
Define the milestones
Use a small sequence of meaningful events rather than every click. A completed signup and a first successful use are often more actionable than a pageview alone.
Inspect time between steps
Choose a conversion window that fits the journey. A trial-based purchase may happen later than an immediate checkout, which changes how an early cohort should be interpreted.
Connect acquisition to progress
Compare how acquisition contexts move through the funnel. Keep identity and event coverage in view so an instrumentation gap is not mistaken for product friction.
The workflow
From setup to a useful answer.
Write the event contract
Specify what triggers each step and which identifier follows the user. Make sure a retry or page refresh does not redefine a completed milestone.
Build a bounded funnel
Use the supported ordered-step report and conversion window. Start with a short sequence that answers a decision your team can act on.
Validate then compare
Walk a known account through the flow and check each event. Once the definition is reliable, compare periods or acquisition segments with the same measurement rules.
Verify the result
Know what good looks like.
- Each step has a clear event trigger and stable name.
- The known test account reaches the expected ordered steps.
- The conversion window fits the actual trial or checkout journey.
Go deeper
Use the guide for context, then follow the implementation reference for your setup.
A few practical questions.
Can I treat signup as revenue?
No. Signup is a product milestone. Keep it separate from a confirmed payment, even if both are useful conversion events for different decisions.
Does this cover native mobile journeys?
Native apps have their own SDK and identity setup. Use the mobile attribution workflow for those implementations rather than assuming browser instrumentation covers the app.
Explore related workflows.
- SaaS Marketing Attribution ↗
Connect SaaS acquisition to activation, Stripe payments and subscription outcomes with DATALYR. Compare campaigns using clearly defined customer cohorts.
- Stripe Revenue Attribution ↗
Connect Stripe payments and subscriptions to marketing visits with DATALYR. Preserve checkout identity and separate collected revenue from subscription state.
- Session replay for conversion analysis ↗
Use DATALYR session replay to investigate recorded website interactions alongside your conversion analysis.