Integration
Give Google Ads a verified business outcome.
DATALYR sends supported business conversions to a compatible Google Ads action. Connect the customer account, preserve available click or customer matching evidence, and distinguish an accepted request from a confirmed delivery before using the signal to evaluate campaigns.
Compare plans and usage
The wrong conversion action breaks an otherwise valid setup.
A payment may be recorded correctly yet fail delivery because its destination cannot accept the upload. Google reporting can also update after the initial request. Measurement needs a clear action type, a valid identity route and a verification process that follows the delivery through its final status. Document the chosen action for future campaign owners.
In DATALYR
Google Ads Conversion Tracking
Compatible action mapping
Select an action designed for imported click conversions. Keep its business meaning aligned with the source event so a lead, a paid order and a trial are not treated as identical successes.
Revenue-based signals
Map a numeric value and its currency from the actual outcome. Separating cash events from arbitrary page goals makes conversion-value reporting easier to explain to both acquisition and finance teams.
Delivery visibility
Inspect the delivery state rather than relying on a successful HTTP request. Processing indicates work is still underway; final acceptance is a different checkpoint from recording the source event.
The workflow
From setup to a useful answer.
Connect the customer account
Authorize Google Ads and select the customer account running the campaigns. Create or select a compatible import action, then confirm the account and destination before configuring an event rule.
Configure the business event
Select the trigger and numeric value path. Check for supported click or enhanced-conversion matching evidence. Keep refunds out of ordinary negative-value conversion rules and follow documented financial handling instead.
Follow delivery to completion
Run the documented validation test, then inspect an actual conversion’s later status. If it fails, check destination eligibility and matching fields before rewriting the event collection implementation.
Verify the result
Know what good looks like.
- The destination is a compatible imported-click conversion action.
- The event supplies supported matching evidence and the correct currency.
- A real delivery reaches its confirmed status after processing.
Go deeper
Use the guide for context, then follow the implementation reference for your setup.
A few practical questions.
Can I send these events into any existing Google action?
No. The documented integration requires an action compatible with API imports. A website, GA4 or call action is not interchangeable with that destination even if its display name sounds similar.
Does processing mean Google counted the conversion?
No. Processing means the request was accepted for further handling. Inspect the final delivery result and allow for downstream reporting delays before interpreting an absent dashboard conversion.
Explore related workflows.
- Server-side conversion tracking ↗
Connect verified business events to ad-platform conversion delivery in DATALYR. Configure rules, inspect destinations and validate results before scaling.
- Lead Generation Attribution ↗
Connect lead sources, booked calls and downstream outcomes with DATALYR. Separate pipeline value from collected revenue and evaluate acquisition quality.
- Conversion tracking health monitoring ↗
Investigate tracking, identity and conversion delivery health in DATALYR when marketing data changes unexpectedly.