Product
Send the outcome, with the right context.
Connect verified business events to ad-platform conversion delivery in DATALYR. Configure rules, inspect destinations and validate results before scaling. Keep capture, payment confirmation and delivery checks connected.
Compare plans and usage
A browser click is not a verified sale.
Your optimization signal should match the business outcome you actually want. DATALYR conversion rules map incoming events to supported destinations so teams can separate purchases, leads and other actions. A successful request is only one part of the chain: source identity, event value, deduplication and the destination account all need to be right.
In DATALYR
Server-side conversion tracking
Choose the outcome deliberately
Use the event that represents the milestone you want to optimize. A booked call and a paid order should not silently become interchangeable conversion signals.
Keep destinations explicit
Review the account, pixel or conversion destination in the rule. Separate test traffic and confirm the receiving platform before applying a production mapping.
Inspect the delivery path
Use delivery and integration evidence to investigate missing conversions. Distinguish an event that never arrived from one that arrived but was not accepted downstream.
The workflow
From setup to a useful answer.
Confirm the source event
Check a real event payload from the revenue or event source. Identify its timestamp, transaction identifier, value and customer context before creating a rule.
Configure and review the mapping
Choose the destination and event type. Review field mappings and any overlapping browser pixel implementation so the same business event is not counted twice.
Follow one event end to end
Use a controlled test and inspect source receipt, rule matching and platform diagnostics. Repeat the check when credentials, checkout behavior or event schemas change.
Verify the result
Know what good looks like.
- The source event represents the intended business milestone.
- Browser and server copies follow the destination deduplication contract.
- The receiving platform shows the expected event and value.
Go deeper
Use the guide for context, then follow the implementation reference for your setup.
A few practical questions.
Will delivery guarantee better ad results?
No. Reliable signals support measurement and optimization, but campaign results depend on creative, audience, budget and platform behavior. Measure the change instead of promising a fixed uplift.
Can any event be sent to every platform?
Supported event types, identifiers and policies differ by destination. Check the integration documentation and the actual rule preview for the platform you intend to use.
Explore related workflows.
- Meta Conversions API ↗
Send supported conversion events to Meta with DATALYR. Configure event rules, verify destination delivery and check browser/server event deduplication.
- Google Ads Conversion Tracking ↗
Connect paid outcomes to Google Ads with DATALYR. Configure compatible conversion actions, map revenue and verify asynchronous conversion delivery status.
- Conversion tracking health monitoring ↗
Investigate tracking, identity and conversion delivery health in DATALYR when marketing data changes unexpectedly.