The install loses the click.
The journey breaks when customers enter the app.
- Campaign context gets dropped
- Users appear as new customers
- Installs become unattributed
Problem
The customer journey breaks between web and app.
Campaign clicks, app activity, and subscription revenue often live in separate systems.
App revenue stays isolated.
App revenue stays outside campaign reporting.
- Revenue sources disagree
- Renewals lose attribution
- Campaign value stays incomplete
App revenue gets lost.
Ads optimize using incomplete app data.
- Paid subscribers look like installs
- High-value users stay hidden
- Targeting learns from weak signals
Mobile apps features
Measure the complete mobile customer journey.
Connect campaign clicks, app activity, subscriptions, and revenue across platforms.
Mobile tracking
Capture sessions, events, and conversions inside your applications.
Cross-platform journeys
Connect web campaign activity to mobile customer behavior.
App revenue
Attribute purchases, subscriptions, and renewals to acquisition.
Revenue connections
Connect RevenueCat, Superwall, and custom app revenue events.
Campaign attribution
See which ads and campaigns produce paying app customers.
Conversion signals
Return verified app conversions to your ad platforms.
Platform
Everything you need to scale what works.
Track revenue, understand every customer journey, and improve ad performance from one platform.
Revenue attribution
See which ads and channels actually drive revenue.
- Connect Shopify, Stripe, Whop, and more
- Track purchases, subscriptions, and rebills
- See revenue by source, campaign, and customer
Sources
revenue
Shopify$48.2K
Stripe$31.4K
RevenueCat$19.8K
Whop$9.1K
Superwall$6.3K
Realtime tracking
Watch every visit, event, and purchase as it happens.
- Live visitor, event, and revenue totals
- Searchable event stream with full payloads
- See traffic and conversions by source
1,273visitors$8,412revenue
Customer journeys
See every step before a customer converts.
- Follow sessions from first click to revenue
- Connect anonymous and identified activity
- See every touchpoint in chronological order
- Priya Sharma$1992m
- Daniel Reed$24912m
- Bold Falcon$05m
- Ethan Brooks$993h
- Curious Otter$01h
- Chloe Dubois$1491d
- Mellow Bison$05h
- Noah Visser$492d
Conversion signals
Send verified revenue events back to your ad platforms.
- Meta, Google, TikTok, Snapchat, and OpenAI
- Deduplicate browser and server events
- Enrich conversions with first-party identifiers
28%match rate
Event match qualityPixel-only 28%→DATALYR 94%
API & MCP
API and an MCP access so your tools & AI agents can find insights.
Sources
One-line SDKs for web, mobile, server, and Shopify.
Engine
Two engines. One conversion signal.
Enrich every event with first-party context, then send verified revenue conversions back to your ad platforms.
Data enrichment engine
Add first-party identity and revenue context before each conversion is matched and attributed.
Postback conversion engine
Send deduplicated, verified revenue conversions back to every ad platform so campaigns optimize on real customers.
One conversion signal.
Datalyr connects each verified conversion to the campaign and ad responsible for it.
How it works
Improve your data quality in three steps.
Install Datalyr, connect your revenue sources, and send verified conversions back to your ad platforms.
01
Install DATALYR.
Install the code snippet or SDK to track visits, events, and conversions.
02
Connect revenue.
Sync purchases, subscriptions, and rebills from your revenue sources.
03
Improve your ads.
Send verified conversions back to every ad platform.
Shopify5 min
Shopify + Web Tracking
One-click App Store install. Pixel, webhooks, and order backfill included.
Read guideSaaS5 min
Stripe + Web Tracking
Pass the visitor ID into Stripe for 90%+ signup-to-paid attribution.
Read guideMobile5 min
Web + App Campaigns
Run app-install ads as web campaigns. Superwall + RevenueCat ready.
Read guideWhop5 min
Whop + Web Tracking
Ad click to paid membership, matched through Whop checkout metadata.
Read guideB2B / Lead Gen5 min
Track Leads to Revenue
Ad click to closed deal, sent back to Meta, Google, and TikTok.
Read guide
Docs
Every setup guide
Browse all setup guides, plus complete API, SDK, and integration references.
Browse all
Comparison
How DATALYR compares
See how DATALYR stacks up against analytics, MMPs, and attribution apps.
| DATALYR | Google Analytics | MMPs | Attribution apps | |
|---|---|---|---|---|
| Server-side tracking | ||||
| Conversions back to ad platforms | ||||
| Multi-touch attribution | ||||
| Web and app tracking | ||||
| Revenue attribution | ||||
| Real-time analytics | ||||
| Own your raw data | ||||
| API and MCP access | ||||
| Meta, Google, TikTok, Snap, OpenAI |
Server-side tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Conversions back to ad platforms
DATALYR
Google Analytics
MMPs
Attribution apps
Multi-touch attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Web and app tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Revenue attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Real-time analytics
DATALYR
Google Analytics
MMPs
Attribution apps
Own your raw data
DATALYR
Google Analytics
MMPs
Attribution apps
API and MCP access
DATALYR
Google Analytics
MMPs
Attribution apps
Meta, Google, TikTok, Snap, OpenAI
DATALYR
Google Analytics
MMPs
Attribution apps
