Postback engine

Give your ad platforms better conversion data

Send deduplicated, enriched, and verified revenue conversions back so campaigns can optimize on real customers.

Turn every conversion into a better signal

Prepare and deliver reliable revenue events to the platforms buying your traffic.

Conversion delivery

Send verified revenue events back to every ad platform.

Event deduplication

Prevent browser and server events from being counted twice.

First-party enrichment

Add customer and revenue context before delivery.

Custom mappings

Control how product events map to platform conversions.

Delivery diagnostics

Inspect postback status, payloads, and platform responses.

Realtime status

Watch conversions move from received to delivered.

Built to make paid ads more profitable

Sources

revenue
  • Shopify$48.2K
  • Stripe$31.4K
  • RevenueCat$19.8K
  • Whop$9.1K
  • Superwall$6.3K

Connect every signal

Bring your ad platforms, storefront, and revenue data into one place.

1,273visitors$8,412revenue

Track every conversion

Follow every click, conversion, and customer journey through to revenue.

28%match rate
Meta AdsGoogle AdsTikTok AdsSnapchat AdsOpenAI
Event match qualityPixel-only 28%DATALYR 94%

Optimize for revenue

Use better signals to scale the ads and campaigns that drive growth.

From paid click to profitable customer

Connect campaign data to every conversion and revenue event, so your ad platforms learn from the customers who matter most.

DATALYR connects data sources, tracking, attribution, and analytics.

Everything you need to scale paid ads

Track every conversion, see what drives revenue, and give every platform better signals to optimize.

Capture every conversion

Track conversion and revenue signals across your storefront, ads, and customer journey.

See what drives revenue

Connect every customer outcome to the channels and campaigns that created it.

Optimize for better customers

Send reliable revenue signals back to the ad platforms that help you scale.

Bring every source together

Connect your storefront, subscriptions, and ad platforms in one shared layer.

Understand campaign performance

See the full context behind every outcome, from first click through to revenue.

Make decisions in real time

Use clear performance signals to act quickly and invest with confidence.

Turn every paid click into profitable growth