DATALYR
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Ad analytics

Your ad platform grades its own homework

Datalyr puts Meta, Google, and TikTok spend next to the revenue it traced back to them, then sends that revenue back so the platforms optimize toward customers who actually pay.

Datalyr ad analytics table
Ad analytics features

Measure what worked, then feed it back

The revenue that tells you what to scale is the same signal your ad platforms learn from.

Compare platforms fairly

Judge Meta, Google, and TikTok on the same revenue, not three ROAS definitions.

Catch inflated ROAS

See how much of the revenue a platform claims you can actually trace to it.

Find where the money works

Drill from campaign to ad set to ad until the winner is obvious.

Cut the losers early

Rank every ad by traced revenue, CPA, and conversion rate in one sort.

Send the revenue back

Push verified purchases and subscriptions to the platforms as conversions.

Train on customers who pay

Optimize toward real revenue instead of every checkout the pixel happened to see.

Platform

Everything you need to scale what works

Track revenue, understand every customer journey, and improve ad performance from one platform.

Revenue attribution

See which ads and channels actually drive revenue.

  • Connect Shopify, Stripe, Whop, and more
  • Track purchases, subscriptions, and rebills
  • See revenue by source, campaign, and customer
Learn more

Sources

revenue
  • Shopify$48.2K
  • Stripe$31.4K
  • RevenueCat$19.8K
  • Whop$9.1K
  • Superwall$6.3K

Realtime tracking

Watch every visit, event, and purchase as it happens.

  • Live visitor, event, and revenue totals
  • Searchable event stream with full payloads
  • See traffic and conversions by source
Learn more
1,273visitors$8,412revenue

Customer journeys

See every step before a customer converts.

  • Follow sessions from first click to revenue
  • Connect anonymous and identified activity
  • See every touchpoint in chronological order
Learn more
  • Priya Sharma$1992m
  • Daniel Reed$24912m
  • Bold Falcon$05m
  • Ethan Brooks$993h
  • Curious Otter$01h
  • Chloe Dubois$1491d
  • Mellow Bison$05h
  • Noah Visser$492d

Conversion signals

Send verified revenue events back to your ad platforms.

  • Meta, Google, TikTok, Snapchat, and OpenAI
  • Deduplicate browser and server events
  • Enrich conversions with first-party identifiers
Learn more
28%match rate
Meta AdsGoogle AdsTikTok AdsSnapchat AdsOpenAI
Event match qualityPixel-only 28%→DATALYR 94%

API & MCP

API and an MCP access so your tools & AI agents can find insights.

Sources

One-line SDKs for web, mobile, server, and Shopify.

Engine

Two engines. One conversion signal.

Enrich every event with first-party context, then send verified revenue conversions back to your ad platforms.

Data enrichment engine

Add first-party identity and revenue context before each conversion is matched and attributed.

Datalyr enriches incoming events with identity, device, and session context.

Postback conversion engine

Send deduplicated, verified revenue conversions back to every ad platform so campaigns optimize on real customers.

Datalyr sends verified conversion events through visual tagging, CSS, one-click, and API integrations.

One conversion signal

Datalyr connects each verified conversion to the campaign and ad responsible for it.

Datalyr identifies which advertising campaign produced a purchase.
How it works

Improve your data quality in three steps

Install Datalyr, connect your revenue sources, and send verified conversions back to your ad platforms.

01

Install DATALYR

Install the code snippet or SDK to track visits, events, and conversions.

02

Connect revenue

Sync purchases, subscriptions, and rebills from your revenue sources.

03

Improve your ads

Send verified conversions back to every ad platform.

Shopify5 min

Shopify + Web Tracking

One-click App Store install. Pixel, webhooks, and order backfill included.

Read guide
SaaS5 min

Stripe + Web Tracking

Pass the visitor ID into Stripe for 90%+ signup-to-paid attribution.

Read guide
Mobile5 min

Web + App Campaigns

Run app-install ads as web campaigns. Superwall + RevenueCat ready.

Read guide
Whop5 min

Whop + Web Tracking

Ad click to paid membership, matched through Whop checkout metadata.

Read guide
B2B / Lead Gen5 min

Track Leads to Revenue

Ad click to closed deal, sent back to Meta, Google, and TikTok.

Read guide
Docs

Every setup guide

Browse all setup guides, plus complete API, SDK, and integration references.

Browse all
Comparison

How DATALYR compares

See how DATALYR stacks up against analytics, MMPs, and attribution apps.

Server-side tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Conversions back to ad platforms
DATALYR
Google Analytics
MMPs
Attribution apps
Multi-touch attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Web and app tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Revenue attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Real-time analytics
DATALYR
Google Analytics
MMPs
Attribution apps
Own your raw data
DATALYR
Google Analytics
MMPs
Attribution apps
API and MCP access
DATALYR
Google Analytics
MMPs
Attribution apps
Meta, Google, TikTok, Snap, OpenAI
DATALYR
Google Analytics
MMPs
Attribution apps

Ready to scale faster?

Track the full journey from ad click to revenue, and optimize with server-side conversions.