DATALYR
Shopify attribution

See which ads drive every Shopify order. Rebills included.

Datalyr connects the first click to the cart, paid order, refund, and renewal. Your team gets one clear view of revenue, and your ad platforms get better conversion signals.

Shopify knows who paid. Meta, Google, and TikTok know who clicked. The hard part is keeping those two facts connected when the buyer changes devices, comes back later, or checks out on a different domain.

Datalyr keeps that connection intact.

Where tracking breaks

The click disappears before the order is created

Click IDs and campaign details arrive on the storefront. The final order is created inside Shopify. Without a durable visitor ID, the order reaches your dashboard with revenue but no reliable source.

Email matching can fill some gaps, but it misses guest checkouts, changed emails, and cross-device journeys.

01
Ad click
02
Cart
03
Order
only signal: email
Meta Ads logo
~ 38%
matched
~ 62%
lost
The order is real. The missing piece is the path that produced it.
How it works

One customer record from first click to repeat order

Datalyr stores the campaign context on the first visit, carries a visitor ID into Shopify, and joins the paid order back to that original session. Renewals stay attached to the same customer.

01
Ad click
We tag the click
minutes later
02
Shopify cart
Cart remembers the click
Identity Bridge
hours or days later, often a new device
03
Order paid
Sent back to Meta
Enriched identity
{click,customer,location,order value,order #}
Meta Ads logoGoogle Ads logoTikTok Ads logo
Capture the click once. Keep it attached through the full customer lifecycle.
Setup

Go live in three steps

01

Install the Shopify app

The pixel, theme embed, webhooks, and recent order backfill are configured for you.
02

Connect your ad accounts

Sign in to the platforms you use and choose the accounts Datalyr should report to.
03

Verify a test order

Follow the click, checkout, and paid order in Live Events before you scale spend.

What your team gets

  • Campaign-level revenue tied to confirmed Shopify orders
  • Renewals connected to the ad that acquired the customer
  • Refunds and cancellations reflected in reporting
  • Server-side conversion events sent to your ad platforms
  • Live event health so broken signals are easy to spot

Common setup questions

Do I need to remove my existing pixels?

No. Datalyr can run alongside your current platform pixels and deduplicate the server-side events it sends.

Will this change my storefront?

No. Standard themes use Shopify's app embed. The customer experience stays the same.

What if the store is headless?

Hydrogen and custom storefronts pass the Datalyr visitor ID into checkout manually. The Shopify setup guide includes the exact handoff.

See the ads behind your Shopify revenue

Install Datalyr, connect your ad accounts, and verify the first attributed order.

Read the Shopify setup guide

7-day trial · No credit card