DATALYR
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B2B & lead generation

Connect every lead to the revenue it creates.

Track the complete path from ad click to lead, qualified opportunity, and closed revenue.

Datalyr dashboard for B2B & lead generation
Problem

Your attribution stops at the lead form.

The campaigns creating leads are not always the campaigns creating qualified revenue.

Every lead looks equal.

Forms do not reveal lead quality or buying intent.

  • Cheap leads get overvalued
  • Qualified prospects stay hidden
  • Campaign quality is unclear
A broken conversion signal loses events and reduces return on ad spend.

Closed deals lose credit.

Revenue closes days or weeks after the original click.

  • CRM revenue loses context
  • Multiple touchpoints get ignored
  • Closed deals become unattributed
Datalyr connects multiple marketing sources into one fully attributed conversion signal.

Ads chase cheap leads.

Platforms learn from forms, not closed revenue.

  • Low-quality leads get rewarded
  • Sales outcomes never return
  • Budget backs weak campaigns
A chart shows cost per result rising while tracked conversions decline over time.
B2B & lead generation features

Measure campaigns beyond the form submission.

Connect leads, customer journeys, and closed revenue for B2B, services, and info products.

Lead attribution

Connect every lead to its campaign, source, and landing page.

Form and event tracking

Capture form submissions, calls, bookings, and custom actions.

Revenue matching

Connect qualified leads and closed revenue back to acquisition.

Long customer journeys

Follow every touchpoint across longer sales cycles.

Campaign reporting

Compare lead quality and revenue across campaigns.

Offline conversions

Send qualified leads and closed customers back to ad platforms.

Platform

Everything you need to scale what works.

Track revenue, understand every customer journey, and improve ad performance from one platform.

Revenue attribution

See which ads and channels actually drive revenue.

  • Connect Shopify, Stripe, Whop, and more
  • Track purchases, subscriptions, and rebills
  • See revenue by source, campaign, and customer
Learn more

Sources

revenue
  • Shopify$48.2K
  • Stripe$31.4K
  • RevenueCat$19.8K
  • Whop$9.1K
  • Superwall$6.3K

Realtime tracking

Watch every visit, event, and purchase as it happens.

  • Live visitor, event, and revenue totals
  • Searchable event stream with full payloads
  • See traffic and conversions by source
Learn more
1,273visitors$8,412revenue

Customer journeys

See every step before a customer converts.

  • Follow sessions from first click to revenue
  • Connect anonymous and identified activity
  • See every touchpoint in chronological order
Learn more
  • Priya Sharma$1992m
  • Daniel Reed$24912m
  • Bold Falcon$05m
  • Ethan Brooks$993h
  • Curious Otter$01h
  • Chloe Dubois$1491d
  • Mellow Bison$05h
  • Noah Visser$492d

Conversion signals

Send verified revenue events back to your ad platforms.

  • Meta, Google, TikTok, Snapchat, and OpenAI
  • Deduplicate browser and server events
  • Enrich conversions with first-party identifiers
Learn more
28%match rate
Meta AdsGoogle AdsTikTok AdsSnapchat AdsOpenAI
Event match qualityPixel-only 28%→DATALYR 94%

API & MCP

API and an MCP access so your tools & AI agents can find insights.

Sources

One-line SDKs for web, mobile, server, and Shopify.

Engine

Two engines. One conversion signal.

Enrich every event with first-party context, then send verified revenue conversions back to your ad platforms.

Data enrichment engine

Add first-party identity and revenue context before each conversion is matched and attributed.

Datalyr enriches incoming events with identity, device, and session context.

Postback conversion engine

Send deduplicated, verified revenue conversions back to every ad platform so campaigns optimize on real customers.

Datalyr sends verified conversion events through visual tagging, CSS, one-click, and API integrations.

One conversion signal.

Datalyr connects each verified conversion to the campaign and ad responsible for it.

Datalyr identifies which advertising campaign produced a purchase.
How it works

Improve your data quality in three steps.

Install Datalyr, connect your revenue sources, and send verified conversions back to your ad platforms.

01

Install DATALYR.

Install the code snippet or SDK to track visits, events, and conversions.

02

Connect revenue.

Sync purchases, subscriptions, and rebills from your revenue sources.

03

Improve your ads.

Send verified conversions back to every ad platform.

Shopify5 min

Shopify + Web Tracking

One-click App Store install. Pixel, webhooks, and order backfill included.

Read guide
SaaS5 min

Stripe + Web Tracking

Pass the visitor ID into Stripe for 90%+ signup-to-paid attribution.

Read guide
Mobile5 min

Web + App Campaigns

Run app-install ads as web campaigns. Superwall + RevenueCat ready.

Read guide
Whop5 min

Whop + Web Tracking

Ad click to paid membership, matched through Whop checkout metadata.

Read guide
B2B / Lead Gen5 min

Track Leads to Revenue

Ad click to closed deal, sent back to Meta, Google, and TikTok.

Read guide
Docs

Every setup guide

Browse all setup guides, plus complete API, SDK, and integration references.

Browse all
Comparison

How DATALYR compares

See how DATALYR stacks up against analytics, MMPs, and attribution apps.

Server-side tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Conversions back to ad platforms
DATALYR
Google Analytics
MMPs
Attribution apps
Multi-touch attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Web and app tracking
DATALYR
Google Analytics
MMPs
Attribution apps
Revenue attribution
DATALYR
Google Analytics
MMPs
Attribution apps
Real-time analytics
DATALYR
Google Analytics
MMPs
Attribution apps
Own your raw data
DATALYR
Google Analytics
MMPs
Attribution apps
API and MCP access
DATALYR
Google Analytics
MMPs
Attribution apps
Meta, Google, TikTok, Snap, OpenAI
DATALYR
Google Analytics
MMPs
Attribution apps

Ready to scale faster?

Track the full journey from ad click to revenue, and optimize with server-side conversions.