DATALYR
Log inStart free trial
Klaviyo

Connect reporting first, then add what you need

Last updated: 2026-08-01

One connection powers Klaviyo-reported message metrics, DATALYR revenue attribution, and deterministic customer matching. Reporting only needs a connection and purchase metric; click attribution is a one-time account setup.

Step 1: Connect Klaviyo

  1. Open Sources in DATALYR.
  2. Find Klaviyo and select Connect.
  3. Sign in to Klaviyo and approve the requested account access.
  4. Return to DATALYR and confirm the expected Klaviyo account is shown.

A workspace owner or admin must connect, configure, or disconnect the source. Other workspace members can view its status and analytics.

Step 2: Choose the conversion metric

This step is optional. Click attribution works as soon as DATALYR configures Klaviyo tracking, even when the account does not use Shopify or have a revenue metric.

Select Placed Orderfrom Klaviyo's Shopify integration. DATALYR accepts only this purchase metric for campaign and flow conversion totals and value; engagement metrics such as Clicked Email are not revenue conversions.

If Placed Order is missing, connect Shopify to that Klaviyo account and let the first order metric sync before refreshing DATALYR. Once saved, Klaviyo reporting begins syncing.

Save the metric only after confirming its name and account. Changing it starts a fresh reporting revision so historical definitions do not mix.

Step 3: Enable click attribution

In the Klaviyo source panel, select Set up click attribution. DATALYR leaves every existing UTM unchanged, adds three DATALYR-owned parameters for source, message, and profile matching, and verifies the saved result directly with Klaviyo.

If Klaviyo was connected before this permission was available, select Reconnect Klaviyoonce. No private API key or per-message link editing is required.

Future messages using the account defaults inherit the settings automatically. Messages that explicitly disable tracking or use custom message-level parameters remain unchanged.

Step 4: Verify reporting and attribution

  • Check the Klaviyo source card for recipients, clicks, conversions, and conversion value.
  • Open Attribution and select the Klaviyo source.
  • Expand a campaign or flow and confirm its message name, visitors, conversions, and revenue.
  • Compare one known date range with Klaviyo using the selected conversion metric.

Klaviyo-reported metrics and DATALYR-attributed revenue answer different questions, so small differences are expected. Message attribution requires a click through a link carrying the parameters in step 3.

Safe controls

  • Changing the account or conversion metric starts a fresh reporting revision.
  • Disconnecting stops reporting and erases imported Klaviyo reporting data.