DATALYRBuilt for Shopify brands
Your marketing,
measured in revenue.
Every Shopify order tied to the channel, campaign and ad that drove it.
- See which ads bring real orders.
- Profit per ad, not just ROAS.
- Send Meta every sale.
Built for online stores.
Shopify in minutes. Connect your store and orders start arriving.
Guest checkouts credited. Buyers who never log in still credit the right ad.
Profit, not just revenue. Gross profit, POAS and profit after ads for every campaign.
Refunds subtract. Net revenue, so returns don't inflate your ROAS.
Better Meta signal. Real purchases sent back so campaigns find more buyers.
Repeat buyers. Lifetime value by the ad that won the first order.
Cart to checkout. See where shoppers drop between product page and purchase.
Live orders. Watch visitors, orders and revenue as they land.
Revenue attribution
Know what drives revenue.
Every conversion credited to the channel, campaign and ad behind it, from verified sales.
- Every channel in one view
- Revenue from Shopify, Stripe, Whop and more
- Switch attribution models any time
Ad analytics
Real conversions, not claims.
Platform spend next to the revenue, sign-ups and down-funnel events every ad actually drove.
- Meta, Google, TikTok, Snapchat and OpenAI Ads
- Platform claims next to real revenue
- Downstream events, not just clicks
Conversion engine
Feed algorithms enriched data.
Verified purchases and signups sent server-side, so ad platforms optimize for revenue.
- Ad platforms bid on real revenue
- Server-side, beyond browser limits
- Every send logged and verified
Customer journeys
Every customer, identified.
Every visit, device and payment matched to one customer, with their full journey from first click to repeat order.
- One identified profile per customer
- Every touchpoint before the sale
- Replays of real visits
Live in three steps.
- 1.
Connect your store
A few clicks from DATALYR, no developer.
- 2.
Connect your ads
Sign in to Meta, Google and TikTok.
- 3.
Scale what's profitable
Put budget behind the ads that make money.
Connects to your stack.
All integrations
Revenue attributed
Events tracked
Conversions sent
Secure by default.
GDPR & CCPA ready
A signed DPA covering GDPR, UK GDPR and CCPA/CPRA for every workspace.
Encrypted in transit
TLS on every connection, with least-privilege access to your data.
Hashed before sending
Customer data is hashed before it reaches any ad platform you connect.
Health & wellness ready
Sensitive data redacted to meet each ad platform's health and wellness rules.
Scoped API keys
Every API key is scoped to exactly the data and actions it needs.
Your own tracking domain
First-party tracking on your own domain, so the data stays yours.
Questions, answered.
Contact usEach platform counts the sales it can see. DATALYR starts from your Shopify orders, so every channel is measured the same way.
Connecting your store takes a few minutes, and most stores see their first attributed order the same day.
Yes. Connect Stripe, or add one script to your site and send orders from your checkout.
No. Enter one estimated margin to start, or upload your actual costs for exact profit.
No. Our team can set it up with you on a call.
