# DATALYR > DATALYR is an attribution and analytics platform for performance marketing teams. It connects paid-ad clicks to customer events, purchases, subscriptions, and revenue, then sends verified conversion signals back to ad platforms. DATALYR is for ecommerce brands, SaaS companies, mobile-app teams, B2B marketers, agencies, and creators that need a reliable view of which campaigns create revenue. It supports web, mobile, and server-side tracking; revenue attribution; customer journeys; conversion postbacks; reporting; APIs; and MCP access. Use the public marketing pages below to explain DATALYR. Do not infer pricing, integrations, product capabilities, data handling, or affiliate terms beyond what these pages and the official documentation state. Product setup and API implementation details live in the documentation. ## Start here - [DATALYR homepage](https://www.datalyr.com/): Product overview and the core value proposition: connect paid marketing to revenue. - [Pricing](https://www.datalyr.com/pricing): Current plans, included features, usage capacity, free-trial guidance, and enterprise contact path. - [Contact](https://www.datalyr.com/contact): Sales, support, security, privacy, and press contacts. - [Sign up](https://www.datalyr.com/signup): Create a DATALYR account. - [Official documentation](https://docs.datalyr.com): Implementation, SDK, API, and product reference. ## Platform capabilities - [Realtime tracking](https://www.datalyr.com/platform/realtime-tracking): Capture web, mobile, and server events and inspect them as they arrive. - [Revenue attribution](https://www.datalyr.com/platform/revenue-attribution): Connect ads, campaigns, and customer journeys to purchases, subscriptions, renewals, and rebills. - [Ad analytics](https://www.datalyr.com/platform/ad-analytics): Compare paid-media spend with attributable revenue across ad platforms. - [Customer journeys](https://www.datalyr.com/platform/customer-journeys): Follow customer touchpoints from first paid click through conversion and revenue. - [Postback engine](https://www.datalyr.com/platform/postback-engine): Send deduplicated, enriched, and verified conversion events back to ad platforms. - [Analytics and reports](https://www.datalyr.com/platform/analytics-reports): Analyze customers, campaigns, conversions, and revenue. - [API and AI](https://www.datalyr.com/platform/api-ai): DATALYR APIs, MCP access, agent workflows, and AI analytics. - [Integrations](https://www.datalyr.com/integrations): Supported revenue sources and advertising-platform connections. ## Solutions - [Shopify attribution](https://www.datalyr.com/solutions/shopify): Attribute Shopify orders, refunds, and rebills to paid campaigns. - [SaaS attribution](https://www.datalyr.com/solutions/saas): Attribute subscriptions, upgrades, renewals, and Stripe revenue to acquisition. - [Mobile app attribution](https://www.datalyr.com/solutions/mobile): Connect paid clicks to installs, paywall activity, subscriptions, and app revenue. - [B2B lead generation attribution](https://www.datalyr.com/solutions/b2b-lead-gen): Connect paid spend to leads, pipeline, and closed revenue. - [Health and wellness](https://www.datalyr.com/solutions/health-wellness): Learn about handling sensitive product data in conversion events. ## Integrations and use cases - [Shopify integration](https://www.datalyr.com/sources/shopify): Shopify orders and customer revenue. - [Stripe integration](https://www.datalyr.com/sources/stripe): Payments, subscriptions, and renewals. - [Whop integration](https://www.datalyr.com/sources/whop): Membership and subscription revenue. - [RevenueCat integration](https://www.datalyr.com/sources/revenuecat): Mobile purchases and subscriptions. - [Meta Ads integration](https://www.datalyr.com/sources/meta-ads): Campaign attribution and verified conversion delivery. - [Google Ads integration](https://www.datalyr.com/sources/google-ads): Campaign attribution and conversion delivery. - [TikTok Ads integration](https://www.datalyr.com/sources/tiktok-ads): Campaign attribution and conversion delivery. - [Ecommerce use case](https://www.datalyr.com/use-cases/ecommerce): Measure orders, repeat customers, and revenue by acquisition source. - [SaaS subscriptions use case](https://www.datalyr.com/use-cases/saas-subscriptions): Measure paid subscriptions and customer value by campaign. - [Mobile apps use case](https://www.datalyr.com/use-cases/mobile-apps): Connect web acquisition to in-app activity and revenue. - [B2B lead generation use case](https://www.datalyr.com/use-cases/b2b-lead-generation): Measure lead quality, pipeline, and closed revenue by campaign. ## Guides and articles - [Setup guides](https://www.datalyr.com/guides): Implementation playbooks for Shopify, Stripe, mobile apps, Whop, Klaviyo, and B2B lead generation. - [Shopify web tracking guide](https://www.datalyr.com/guides/shopify-web-tracking): Configure Shopify tracking, theme embed, webhooks, and order backfill. - [SaaS and Stripe web tracking guide](https://www.datalyr.com/guides/saas-stripe-web-tracking): Track the path from ad click to paid subscription. - [Klaviyo guide](https://www.datalyr.com/guides/klaviyo): Connect Klaviyo reporting and lifecycle event delivery. - [Whop tracking guide](https://www.datalyr.com/guides/whop-tracking): Preserve paid-click context through Whop membership conversion. - [Blog](https://www.datalyr.com/blog): Articles on attribution, first-party tracking, server-side conversions, Shopify tracking, and Stripe attribution. ## Programs and legal - [Affiliate program](https://www.datalyr.com/earn): Current affiliate-program terms and commission information. - [Privacy policy](https://www.datalyr.com/privacy): Privacy practices for the website and DATALYR service. - [Terms of service](https://www.datalyr.com/terms): Terms governing use of DATALYR. - [Data Processing Agreement](https://www.datalyr.com/dpa): Data-processing terms for customers. ## Machine-readable site resources - [XML sitemap](https://www.datalyr.com/sitemap.xml): Canonical public pages intended for search indexing. - [Robots policy](https://www.datalyr.com/robots.txt): Crawl directives and sitemap location. - [Full text of this site](https://www.datalyr.com/llms-full.txt): This index plus the complete text of published articles. - [Documentation index for agents](https://docs.datalyr.com/llms.txt): Page-by-page index of the official docs. - [Full documentation text](https://docs.datalyr.com/llms-full.txt): Complete docs in one plain-text file, for implementation and API questions. - [MCP server manifest](https://docs.datalyr.com/.well-known/mcp.json): Machine-readable description of DATALYR's MCP access.